Synthetic Brain News: AI Campaigns and Studio Updates
Christmas Through Our Lens: Generating New Visions of Holiday Magic
Newborn: A Collection of AI-Created FW26 Campaigns
Premium outerwear does not discount for Black Friday. It launches.
We collected every ad eight premium outerwear brands launched in Italy in November and December 2025. 584 ads, and a category that runs faster through Black Friday without saying so: barely one ad in twenty names the day.
Distinct identities. A shared world of beauty.
Four fashion markets, four Black Fridays
Luxury houses, performance and DTC labels, premium outerwear and premium sneakers — 30 brands advertising in Italy, 5,786 ads launched in November and December 2025. One market names Black Friday in a third of its ads. Another never says it at all.
Back to Work: What We Shipped Over Summer — and What’s Next for AI Creative
When does Black Friday start? Four industries, one calendar
Before planning Black Friday 2026, we went back to 2025: every ad 68 Italian brands in fashion, beauty, pet and grocery launched from late September to mid-January, week by week. Who starts early, who shouts discounts, and who stays quiet — with German pet retail alongside for contrast.
How 13 Italian premium sneaker brands sell a sneaker
We collected every ad 13 premium sneaker brands launched in Italy over the last twelve months — 9,101 of them — and looked at how they spend the year: which moments they push, how much of it is video, how often the same film is re-run, and who uses Black Friday to talk about price.
Inside Wushu Ruyi’s FW26 Campaign
How German pet retail opens its videos
We classified the first three seconds of 1,490 distinct films from five German pet brands — Fressnapf, Das Futterhaus, Zooplus, Dehner and Pets Deli — across a full year of launches. The market opens with a problem, speaks plainly, and is shaped far more by one D2C brand than by the four retailers.
Back to School: Winning a Seasonal Moment with AI Creative
The volantino playbook: how Italian retail sells the monthly offer
Sixteen Italian retailers, a year of launches, and the question every trade-marketing team asks each month: how do you put the offer on screen? 3,815 offer creatives from fifteen of them — grocery, discount, sport and pet — classified the same way: the offer, the price, the layout and the urgency.
How Italian fashion and sneaker brands actually ran Black Friday 2025
We collected every ad nine Italian fashion and sneaker brands ran around Black Friday 2025, then classified how each video opened. 1,007 ads, 236.1M reach, and a market that almost all opens the same way.
How We Fought Pet Abandonment with an AI-Made Awareness Campaign
AI Summer Campaigns 2026 - A Season of Beauty & Swimwear, Made with AI
Improving Sales Meeting & B2B while saving in 2026
What we learned supporting Officina Della Scala for Salone del mobile Riyadh
Agnona: from AI Shooting to Editorial Film
