7 studies · category analyses we have run on the archive and made public. Same method, same classification, no gate.
We collected every ad eight premium outerwear brands launched in Italy in November and December 2025. 584 ads, and a category that runs faster through Black Friday without saying so: barely one ad in twenty names the day.
Fashion, four segments — Italy · Black Friday / Cyber 2025 · 8 min read
Fashion, Beauty, Pet, Grocery — Italy · Black Friday / Cyber 2025 · 10 min read
Premium sneakers — Italy · Always-on · Sep 2025 – Sep 2026 · 9 min read
Pet retail — Germany · Always-on · 12 months of launches · 10 min read
Grocery, GDO + Pet retail — Italy · Always-on · 12 months of launches · 10 min read
Fashion + Sneakers — Italy · Black Friday / Cyber 2025 · 9 min read
Tell us the brand you work on and who you compete with. We run the same study on your set — every ad, every video opening classified, every moment you trade on — and walk you through it.
