Platform
Two systems. One makes the work, the other decides what to make.
Synthetic Brain runs on a creative production platform and a creative data room. They are built to be used together, but you can start from either end.
Creative Production Platform
Produce content at volume, without losing the brand
The system our own team produces in. Brief, storyboard, generate, review and deliver — with brand consistency and quality assurance built into the workflow rather than bolted on at the end.
- Multi-brand workspaces with locked brand elements
- Storyboard-to-shot production flow
- Review and approval built into every step
- Video, photography and editorial in one pipeline
Invitation-based access
Explore the platform →Creative Data Room
See every ad your category runs, classified
A public archive of the video advertising European brands actually ran — collected from the ad library, counted against the commercial calendar, and classified frame by frame on how each one opens.
- Browse by brand or by commercial moment
- Every video classified on style, setting and framing
- Hook Studio: the first three seconds, scored
- Published category studies, no gate
12,000 ads · 18 brands
Browse the archive →Which one you need depends on where you are in the cycle
- What it is
- A production system your team works inside, brief to delivered asset.
- An intelligence archive: what your category actually put on screen, classified.
- You use it to
- Make the work — video, photography, editorials, at volume, on brand.
- Decide what work to make, and find the openings nobody is occupying.
- Who it is for
- Brand and agency teams producing content continuously.
- Strategy, planning and creative leads before a campaign is briefed.
- Access
- Invitation-based workspace.
- Public archive, free to browse. Deeper analysis on request.
Production Platform
Creative Data Room