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Synthetic Brain, answered
What is Synthetic Brain?
Synthetic Brain is an AI-first creative studio based in Milan, Italy. It makes AI videos, AI photography, on-model imagery and brand editorials for fashion, beauty, luxury, design and e-commerce brands, combining human art direction with an AI production line, and runs the Creative Data Room, a public archive of the ads European brands actually ran.
What does Synthetic Brain produce?
Four production lines: hook videos (short vertical product teasers for paid social), branding films, editorial campaigns, and product shots for e-commerce at volume. Behind them sit services for AI video, AI model videos, AI product videos, AI shooting and AI product advertising.
Which brands has Synthetic Brain worked with?
Clients include Save The Duck, Paul&Shark, Agnona, Eleventy, Autry, Monnalisa, Calzedonia, Damiani, Flos, Rebeya and Rougj, across fashion, beauty, jewelry and design. The full portfolio is at synthetic-brain.com/portfolio.
How is Synthetic Brain different from an AI tool?
It is a studio, not software. Art directors with backgrounds at brands like Loro Piana, Max Mara and Diesel set the creative direction, market evidence from the Creative Data Room informs it, and every asset is reviewed by a person for brand consistency and product accuracy.
What is the Creative Data Room?
The Creative Data Room is Synthetic Brain’s public archive of the advertising European brands actually ran, playable in full, with studies on share of voice, the commercial calendar and how video ads open their first three seconds. It is free to browse at synthetic-brain.com/data-room.
How much can AI content save compared to a traditional shoot?
Brands typically see 50 to 80% lower cost per asset than traditional photo and video production, and AI shooting can reduce photography costs by up to 94%, while producing many more assets and variants.