01 The story
A campaign about the animal, not the shelf.
For Arcaplanet we made the campaign against pet abandonment: the dog, the moment and the emotion, directed under one art direction and carried into video for every channel.
AI commercials and campaigns for pet brands
The dog, the gesture, the product. Directed for every moment.
Commercials, campaigns and retail content for pet food, accessories and pet retail. Animals directed the way a shoot would direct them, packaging kept exact from your own photography, every frame reviewed by a person.
- Pet brands we work with
- 2
- projects in the portfolio
- 3
- campaigns delivered
- 300+
Maxi Zoo · Summer Campaign
02 The calendar
Summer, Christmas and the monthly offer, planned as one.
Pet retail runs on the volantino and on the seasons. We produce the brand campaign and the offer videos together, so every moment opens with its own content.
Arcaplanet · Collezione Peluches Teddy Thun
03 The product
Packaging and products, exactly as they sit on the shelf.
We start from your product photography and an art director checks every frame against it, from the bag of food to the plush toy.
Use cases
What pet brands make with us.
Arcaplanet
CommercialBrand commercials
The hero spot and its cutdowns, with animals directed under art direction.
Learn more →Maxi Zoo
CampaignSeasonal campaigns
Summer, back to school and Christmas, ready before the moment opens.
Learn more →Maxi Zoo
RetailVolantino in video
The monthly offer turned into video for feed and in-store screens.
Learn more →Arcaplanet
VideoProduct videos
Food, accessories and toys in motion for product pages and marketplaces.
Learn more →
Campaign imagery
Stills for the campaign, the store and the newsletter from the same direction.
Learn more →Maxi Zoo
AdsAds for paid social
Hooks and versions per channel, briefed on what pet retail actually runs.
Learn more →Selected work
Made for pet brands.
Real projects, delivered. Open any of them to see the full set.
Why Synthetic Brain
Art direction from Milan. Production without the set.
An AI-first creative studio: human art directors, an AI production line, and a person checking every asset before it reaches you.
Traditional shoot
Synthetic Brain
Starting point
A new shoot for each brief
Your existing product photos
Range
What the set, the crew and the day allow
Any scene, any model, any season
Channel versions
Cropped from the same frames
Made for each channel: PDP, social, ads, editorial
Changes
A reshoot
A new round
Budget
Spent on studio, crew and travel
Spent on the work: more scenes, more cuts, more tests
Creative direction
Mood boards
Briefed on what your category actually runs
Creative Data Room159 vs 11
videos that ran 60 days or more: Pets Deli against four German pet retailers combined.
The retailers run a weekly offer cycle; Pets Deli runs a library. Two different ways to use video in the same category.
Source: German Pet Retail study →How a project runs
Brief
You share the brief, the products and your brand guidelines.
Direction
Our art directors set the look, informed by what your category runs in the Creative Data Room.
Production
The AI production line generates the work, at the volume each channel needs.
Review
A person checks every asset for brand consistency and product accuracy before delivery.
Creative Data Room
Briefed on what your category actually runs.
We collect the ads brands in your market really ran, and read how they open, what they promise and how long they stay live. Every creative direction starts there.
Commercial calendar
When does Black Friday start? Four industries, one calendar
Fashion, Beauty, Pet, Grocery — Italy · Black Friday / Cyber 2025 · 10 min read
18,423Ads launched
67Italian brands
20 OctFirst Black Friday ad
Hook Studio
How German pet retail opens its videos
Pet retail — Germany · Always-on · 12 months of launches · 10 min read
7,011Ads launched
1,490Films analysed
45%Video share
Offer creative
The volantino playbook: how Italian retail sells the monthly offer
Grocery, GDO + Pet retail — Italy · Always-on · 12 months of launches · 10 min read
16Retailers tracked
15,282Ads launched
3,815Offer creatives classified
Stories
Behind the pet work.
See it on your own products
Your pet catalogue, made into campaigns.
Send us your site and we'll set up a call: samples in your aesthetic, a content plan for your calendar, and the cost breakdown.
FAQ
AI for pet brands, answered
How do pet brands use AI commercials?
For brand campaigns, seasonal commercials and retail promotions where real animals are hard to direct: the dog, the gesture and the emotion are generated under art direction, the product is preserved from your reference images, and every frame is reviewed before delivery.
Can AI keep animals and products believable?
Yes. Breeds, coats and movement are directed the way a shoot would be, and the packaging is kept exact from your own product photography. The Arcaplanet campaign against pet abandonment is the reference case.
What about the volantino and retail promotions?
Pet retail runs on the volantino. We turn the monthly offer into video for feed and in-store screens, with the same product accuracy as the brand campaign. The Creative Data Room study on the volantino in Italian pet and GDO is at synthetic-brain.com/data-room/reports/volantino-playbook-italy-preview.
How does working with Synthetic Brain work?
You share the brief, products and brand guidelines; our art directors set the creative direction, informed by what your category is actually running in the Creative Data Room; the AI production line generates the work; and every asset passes a human review for brand consistency and product accuracy before delivery. Start at synthetic-brain.com/inquiry.