# Synthetic Brain

> AI-first creative studio in Milan, Italy, making AI videos, AI photography, on-model imagery and brand editorials for fashion, beauty, luxury, design and e-commerce brands, and publishing the Creative Data Room: a public archive and study series on the ads European brands actually ran.

Last Updated: 2026-10-16
URL: https://www.synthetic-brain.com
Full version: https://www.synthetic-brain.com/llms-full.txt

Synthetic Brain (Synthetic Brain SRL) is an AI-first creative studio founded by Francesco Fiore (technology; ex-CTO, Triboo Group) and Anaïs Isabelle (creative direction; Loro Piana, Max Mara, Diesel, Pomellato, Golden Goose, Save the Duck). Art directors set the creative direction, market evidence from the Creative Data Room informs it, and an AI production line produces the work at volume; every asset is reviewed by a person for brand consistency and product accuracy. Brands typically see 50-80% lower cost per asset than traditional production and 5-10x more output.

Based at Via Gianpietro Lucini 19, 20125 Milano, Italy. Contact: humans@synthetic-brain.com or https://www.synthetic-brain.com/inquiry.

## Content Production

All production lines and the services behind them: https://www.synthetic-brain.com/production
- Hook Videos: short vertical product teasers for paid social, marketplaces and launches
- Branding Films: cinematic brand films, concept to master
- Editorials: full editorial campaigns with models, styling, set and light
- Product Shots: catalogue and feed photography at volume

## Services

- [AI Video Production](https://www.synthetic-brain.com/ai-videos): AI video production for e-commerce, product ads and brand campaigns. Art-directed AI videos from a Milan studio, built for paid social, product pages and launches.
- [AI Model Videos](https://www.synthetic-brain.com/ai-model-videos): Lifelike AI model videos for fashion campaigns and product showcases: consistent AI models, multi-pose on-model motion and no casting or shoot days.
- [AI Product Videos](https://www.synthetic-brain.com/ai-product-videos): AI product videos for e-commerce, marketplaces and social ads. Show features and texture in motion for every SKU, generated from the product photos you already have.
- [AI Brand Editorials](https://www.synthetic-brain.com/ai-editorials): AI brand editorials and campaign imagery for fashion, beauty and luxury: models, styling, set and light, art-directed in Milan and produced with AI. 300+ campaigns delivered.
- [AI Shooting & Photography](https://www.synthetic-brain.com/ai-shooting): AI photo shoots for fashion and product photography: on-model, still life and campaign imagery generated with AI models. Up to 94% lower photography costs, no scheduling.
- [AI Product Advertising](https://www.synthetic-brain.com/ai-product-advertising): AI product advertising: ad creative for social, e-commerce campaigns and launches, produced at volume so you can test more variants. Grounded in what your category actually runs.
- [AI Content for Fashion Brands](https://www.synthetic-brain.com/fashion): AI content for fashion brands: campaigns, lookbooks, on-model e-commerce shots and AI model videos. Made in Milan for Save the Duck, Paul&Shark, Agnona and more.
- [AI Content for Beauty & Wellness Brands](https://www.synthetic-brain.com/beauty-wellness): AI content for beauty and wellness brands: skincare and haircare campaigns, product imagery with consistent light and colour, diverse AI models and social content at daily cadence.
- [AI Content for Design & Real Estate](https://www.synthetic-brain.com/design-real-estate): AI visuals for design, furniture and real estate brands: room scenes and virtual staging, interiors campaigns and seasonal imagery, without physical staging or location shoots.

## Clients

- Fashion: Agnona, Autry, Eleventy, Kayanee, Konges Sløjd, Monnalisa, Nyresident, Paul&Shark, Save The Duck, Whyci, Wushu Ruyi
- Other: Aquaviva, Calzedonia, Mason's
- Pet: Arcaplanet, Maxi Zoo
- Jewelry: Damiani
- Design: Flos, Officina Della Scala
- Beauty: Rebeya, Rougj

Full portfolio: https://www.synthetic-brain.com/portfolio

## Creative Data Room

A public, free-to-browse archive of the ads European brands actually ran, playable in full, with studies on share of voice, the commercial calendar and how video ads open their first three seconds (the Hook Studio). https://www.synthetic-brain.com/data-room

Published studies:
- [Premium outerwear does not discount for Black Friday. It launches.](https://www.synthetic-brain.com/data-room/reports/bf-2025-premium-outerwear-italy): We collected every ad eight premium outerwear brands launched in Italy in November and December 2025. 584 ads, and a category that runs faster through Black Friday without saying so: barely one ad in twenty names the day.
- [Four fashion markets, four Black Fridays](https://www.synthetic-brain.com/data-room/reports/black-friday-four-fashion-markets-italy): Luxury houses, performance and DTC labels, premium outerwear and premium sneakers — 30 brands advertising in Italy, 5,786 ads launched in November and December 2025. One market names Black Friday in a third of its ads. Another never says it at all.
- [When does Black Friday start? Four industries, one calendar](https://www.synthetic-brain.com/data-room/reports/black-friday-2025-across-industries-italy): Before planning Black Friday 2026, we went back to 2025: every ad 68 Italian brands in fashion, beauty, pet and grocery launched from late September to mid-January, week by week. Who starts early, who shouts discounts, and who stays quiet — with German pet retail alongside for contrast.
- [How 13 Italian premium sneaker brands sell a sneaker](https://www.synthetic-brain.com/data-room/reports/premium-sneakers-italy-2026): We collected every ad 13 premium sneaker brands launched in Italy over the last twelve months — 9,101 of them — and looked at how they spend the year: which moments they push, how much of it is video, how often the same film is re-run, and who uses Black Friday to talk about price.
- [How German pet retail opens its videos](https://www.synthetic-brain.com/data-room/reports/german-pet-retail-video-openings): We classified the first three seconds of 1,490 distinct films from five German pet brands — Fressnapf, Das Futterhaus, Zooplus, Dehner and Pets Deli — across a full year of launches. The market opens with a problem, speaks plainly, and is shaped far more by one D2C brand than by the four retailers.
- [The volantino playbook: how Italian retail sells the monthly offer](https://www.synthetic-brain.com/data-room/reports/volantino-playbook-italy-preview): Sixteen Italian retailers, a year of launches, and the question every trade-marketing team asks each month: how do you put the offer on screen? 3,815 offer creatives from fifteen of them — grocery, discount, sport and pet — classified the same way: the offer, the price, the layout and the urgency.
- [How Italian fashion and sneaker brands actually ran Black Friday 2025](https://www.synthetic-brain.com/data-room/reports/black-friday-2025-fashion-sneakers-italy): We collected every ad nine Italian fashion and sneaker brands ran around Black Friday 2025, then classified how each video opened. 1,007 ads, 236.1M reach, and a market that almost all opens the same way.

## Insights

- [How to Use AI for Fashion Content Creation](https://www.synthetic-brain.com/insights/how-to-use-ai-for-fashion-content-creation): Discover how AI-powered content creation is transforming fashion brands, enabling faster production of lookbooks, campaigns, and e-commerce imagery at scale.
- [How to Use AI for E-commerce Product Content](https://www.synthetic-brain.com/insights/how-to-use-ai-for-ecommerce-product-content): Learn how AI is revolutionizing e-commerce product imagery, enabling brands to create professional catalog content at scale without traditional photo shoots.
- [ROI of AI Content at Scale](https://www.synthetic-brain.com/insights/roi-of-ai-content-at-scale): A framework for measuring the return on investment of AI-generated content, from cost savings to revenue impact through increased content volume and testing.
- [AI for Beauty Brand Content](https://www.synthetic-brain.com/insights/ai-for-beauty-brand-content): How beauty brands are leveraging AI to create stunning product imagery, virtual try-on experiences, and personalized content at scale.
- [AI for Design & Furniture Brands](https://www.synthetic-brain.com/insights/ai-for-design-and-furniture-brands): Explore how design and furniture brands are using AI to create room scenes, lifestyle imagery, and catalog content without expensive physical staging.
- [AI A/B Testing at Scale](https://www.synthetic-brain.com/insights/ai-ab-testing-at-scale): How AI-generated content variants enable brands to run more A/B tests, optimize creative performance, and drive measurable campaign improvements.

## Latest news

- [Christmas Through Our Lens: Generating New Visions of Holiday Magic](https://www.synthetic-brain.com/news/christmas-through-our-lens-generating-new-visions-of-holiday-magic) (2026-10-15): Explore how AI image generation is transforming Christmas photography. Discover creative holiday visuals and festive campaign inspiration for the season.
- [Newborn: A Collection of AI-Created FW26 Campaigns](https://www.synthetic-brain.com/news/newborn) (2026-10-03): Newborn: A Collection of AI-Created FW26 Campaigns — an AI-produced campaign by Synthetic Brain.
- [Distinct identities. A shared world of beauty.](https://www.synthetic-brain.com/news/ai-beauty-campaigns-a-creative-selection) (2026-09-22): Explore beauty campaigns featuring Rebeya haircare, makeup, intimate care, and P Pecchi by Rougj. Discover distinct brand identities united by beauty.
- [Back to Work: What We Shipped Over Summer — and What’s Next for AI Creative](https://www.synthetic-brain.com/news/back-to-work) (2026-09-15): Discover what we shipped this summer in AI creative — new campaigns, tools, and innovations. See what's coming next for AI-powered creative production.
- [Inside Wushu Ruyi’s FW26 Campaign](https://www.synthetic-brain.com/news/wushu-ruyi-fw26) (2026-08-31): Explore Wushu Ruyi's Fall/Winter 2026 campaign. Discover the creative vision, editorial imagery, and styling behind this striking FW26 fashion campaign.
- [Back to School: Winning a Seasonal Moment with AI Creative](https://www.synthetic-brain.com/news/back-to-school) (2026-08-30): Discover how Save The Duck and Monnalisa leverage AI creative for back-to-school campaigns. Cut costs and boost impact with AI-powered visuals.
- [How We Fought Pet Abandonment with an AI-Made Awareness Campaign](https://www.synthetic-brain.com/news/against-pet-abandonment) (2026-07-30): Discover how Arcaplanet used AI-generated content to fight pet abandonment. A creative awareness campaign proving AI can drive real social impact.
- [AI Summer Campaigns 2026 - A Season of Beauty & Swimwear, Made with AI](https://www.synthetic-brain.com/news/ai-summer-campaigns-2026) (2026-06-14): Explore AI-generated summer campaigns 2026 featuring Calzedonia, Rebeya, and Rougj. Discover how AI is transforming fashion advertising and editorial shoots.
- [Improving Sales Meeting & B2B while saving in 2026](https://www.synthetic-brain.com/news/improving-sales-meeting-b2b-while-saving-in-2026) (2026-05-22): Transform your B2B sales meetings with AI-driven content, video teasers, and cost-saving strategies. Discover proven techniques to improve sales performance in 2026.
- [What we learned supporting Officina Della Scala for Salone del mobile Riyadh](https://www.synthetic-brain.com/news/what-we-learned-supporting-ods-for-salone-del-mobile-riyadh) (2026-05-04): Discover key insights from supporting ODS at Salone del Mobile Riyadh. Learn about crafting visual stories, ambient design, and subject interaction techniques.

## FAQ

**Q: What is Synthetic Brain?**
A: Synthetic Brain is an AI-first creative studio based in Milan, Italy. It makes AI videos, AI photography, on-model imagery and brand editorials for fashion, beauty, luxury, design and e-commerce brands, combining human art direction with an AI production line, and runs the Creative Data Room, a public archive of the ads European brands actually ran.

**Q: What does Synthetic Brain produce?**
A: Four production lines: hook videos (short vertical product teasers for paid social), branding films, editorial campaigns, and product shots for e-commerce at volume. Behind them sit services for AI video, AI model videos, AI product videos, AI shooting and AI product advertising.

**Q: Which brands has Synthetic Brain worked with?**
A: Clients include Save The Duck, Paul&Shark, Agnona, Eleventy, Autry, Monnalisa, Calzedonia, Damiani, Flos, Rebeya and Rougj, across fashion, beauty, jewelry and design. The full portfolio is at synthetic-brain.com/portfolio.

**Q: How is Synthetic Brain different from an AI tool?**
A: It is a studio, not software. Art directors with backgrounds at brands like Loro Piana, Max Mara and Diesel set the creative direction, market evidence from the Creative Data Room informs it, and every asset is reviewed by a person for brand consistency and product accuracy.

**Q: What is the Creative Data Room?**
A: The Creative Data Room is Synthetic Brain’s public archive of the advertising European brands actually ran, playable in full, with studies on share of voice, the commercial calendar and how video ads open their first three seconds. It is free to browse at synthetic-brain.com/data-room.

**Q: How much can AI content save compared to a traditional shoot?**
A: Brands typically see 50 to 80% lower cost per asset than traditional photo and video production, and AI shooting can reduce photography costs by up to 94%, while producing many more assets and variants.

## Key pages

- [Home](https://www.synthetic-brain.com/)
- [About and founders](https://www.synthetic-brain.com/about)
- [Manifesto](https://www.synthetic-brain.com/about/manifesto)
- [Content Production](https://www.synthetic-brain.com/production)
- [Portfolio](https://www.synthetic-brain.com/portfolio)
- [Creative Data Room](https://www.synthetic-brain.com/data-room)
- [Data Room studies](https://www.synthetic-brain.com/data-room/reports)
- [Insights](https://www.synthetic-brain.com/insights)
- [News](https://www.synthetic-brain.com/news)
- [Platform](https://www.synthetic-brain.com/platform)
- [Start a project](https://www.synthetic-brain.com/inquiry)
- [Careers](https://www.synthetic-brain.com/work-with-us)

## Optional

- [Full documentation](https://www.synthetic-brain.com/llms-full.txt)
- [Sitemap](https://www.synthetic-brain.com/sitemap.xml)
- [RSS feed](https://www.synthetic-brain.com/feed.xml)